The 2016 models are hitting dealerships but the 2015 awards aren’t over just yet! IHS Automotive recognized the Mitsubishi Mirage for the second year in a row. Taking home the highest Model Loyalty in the Non-Luxury Traditional Sub-Compact segment, the 2015 Mitsubishi Mirage continues to prove its dominance. While there won’t be a 2016 model, the Mirage will be all-new for the 2017 model year.
The IHS Automotive loyalty performance is awarded based on how many households that own a new vehicle return to purchase or lease another vehicle of the same make and model. The Mitsubishi Mirage saw the highest percentage of owners in the 2015 model year, making it the top model among its segment.
“The Mitsubishi Mirage is one of the true hidden gems in the automotive industry and this IHS award validates that claim,” said Don Swearingen, executive vice president, Mitsubishi Motors North America.
New for 2017, the Mitsubishi Mirage will boast a new design, more performance, and technology like Apple CarPlay and Android Auto. Best of all, it will come at a reasonable price—something the segment lacks.
We here at Coronet Mitsubishi are proud to see the Mitsubishi Mirage take home a loyalty award for the second year in a row.