In the UK, Go Ultra Low is a campaign to raise awareness about ultra-low emission vehicles, otherwise known as ULEVs. As they say on their website, ULEVs are cars that produce “75g or less of CO2 per kilometre from the tailpipe.” Operating as a partial-subsidy, the Go Ultra Low campaign cuts the equivalent of $7300 dollars off the price of automobiles in the program (and also saves London commuters the $17 daily congestion charge).
The program features 20 different electric and hybrid vehicles from various automakers. They range from subcompact to SUVs. By the end of this year, “every major car company will be selling vehicles with electric power.”
It’s just been announced that Mitsubishi UK has thrown in with the campaign, joining six other major automakers. Now one of the models offered in the campaign is the Mitsubishi Outlander PHEV, which CarScoops describes as “the world’s first 4×4 plug-in hybrid SUV.” Good to see Mitsubishi joining such a powerful campaign.