The Mitsubishi brand has long made some of the world’s greatest sedans and SUVs, but now they are turning their full attention to the latter. Despite the popularity of vehicles like the Lancer EVO, Mitsubishi’s plan is to stop all production of sedans and focus solely on building new SUV models.
“There are two reasons for that [the production changes],” said Mitsubishi president Tetsuro Aikawa, speaking at the Geneva Motor Show. “One…is because, concerning the investment on development, we’d like to concentrate on SUV, PHEVs, and EVs.” It’s hard to argue with that logic—especially when the brand new Mitsubishi Outlander is so impressive.
“The second reason,” Aikawa continued, “is because sedan…is a very high competition at the moment.” In other words, Mitsubishi is going to let other brands beat themselves up over the sedan market, while they steadily build the most impressive and extensive range of SUVs in the world. We’ll see new models, PHEV and EV capability, new features, and who knows what else.
Here at Coronet of Peru, we’re excited to see what Mitsubishi comes up with in future years in the SUV segment. For now, though, if you really want a Lancer, there are no plans to stop production of the current model—they just won’t be making a new model. So come see us today to get yours before they are gone.